Monday, 26 September 2011

TCI Insights: Technology Sales in EMEA Retail Up 2% for Holiday 2010 Season


Tech Channel Index (TCI) reported that EMEA retail sales of technology products were up slightly more than 2% for the November/December holiday period. Interestingly, the US Black Friday shopping trend seems to be spreading to Europe as many retailers introduced the concept of Black Friday by offering products on discount during the festive season.
In the chart below, TCI data shows that European retail sales grew in the black Friday week (11/27) by 12 % on YOY basis. Inventory levels were significantly lower than historical averages for the holiday period, possibly indicating reluctance to risk overstocking goods.
http://www.zforum.com/wp-content/uploads/2011/01/holiday-chart2.jpg 
Visit the TCI Momentum Index for an up-to-date weekly history of channel sales volume globally or regionally. Additionally, get ongoing channel updates by following TCI on Twitter at #ZymeTCI

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